The Greenhouse.
Strategist
When you’re stuck in a rut, how can you get out of it?
The Challenge.
Allen Hall Advertising produces world-class advertising talent. Our alumni have gone on to work for the biggest agencies in the world and created award-winning work.
Despite this, AHA’s connection among its network suffered during COVID-19.
The Insight.
The Men’s and Women’s Basketball programs are full of young talent and highly rated recruits. In the past few seasons, we’ve seen Oregon go far in March Madness, and dominate in the Pac-12.
It’s clear that Oregon’s basketball programs are on the rise. However, through surveys we discovered that UO students have so much to focus on athletically that sometimes basketball gets overlooked. When you’re excellent at so many things, it can be hard to focus on one.
We chose the simple solution. If we want to bring together UO students to rally behind our basketball programs, we’ll extend an invitation that expresses this exciting moment in Oregon history: Don’t Miss A Moment.
The Solution.
Oregon has incredibly established athletic programs.
Football in Autzen is a holy experience for a Duck fan. It includes a walk, a shout, and a famous phrase when water starts falling from the sky.
For fans of Tracktown USA, Hayward is a piece of history. It is the birthplace of Nike and the most famous track stadium in the entire world. On any given day, you could meet Olympians and other world-class athletes paying their visit.
In recent years, volleyball, golf, softball, and baseball have gained attention for their success.
So where does basketball fit ?
