Mini Moments. Big Reflections.
Strategist
How can we use donuts to appreciate the moment?
The Challenge.
O’My Mini Donuts approached us with a desire to attract more college students to their food truck.
The Insight.
We determined that getting a sweet treat was a social activity usually shared between roommates and friends.
We also discovered that UO students resonated with the brand message of enjoying the little things. However, they were unfamiliar with the brand.
To persuade our target audience, we need to enter their sphere and craft a
Executions.
Keeping with the tradition of former AHA X Oregon Basketball campaigns, we knew that our invitation needed to match the scale of the moment. Our team executed:
Vinyl installation in the EMU building on campus
TV Ad
Radio Ad
In-person event
